Zatanna GTM brain

Zatanna turns authenticated software workflows into managed APIs for teams building AI agents and integrations.

category

Agent integration infrastructure

market profile

  • text: Agent teams need reliable read and write access to third-party portals that lack usable public APIs.
  • text: Browser automation competes with direct network integrations but can require ongoing maintenance when interfaces change.

personas

  • title: Head of AI engineering
    pains:
    • Agents stall at portals without APIs
    • Browser-driven workflows are slow and brittle in production
  • title: Integration engineering lead
    pains:
    • Maintaining login, session refresh and retries across portals
    • Backend changes break undocumented integrations
  • title: Healthcare automation founder
    pains:
    • Claims and record workflows span EHR and insurance portals
    • Scaling human-operated portal work is costly

icp

  • text: AI software startups and integration teams deploying agents in production, especially healthcare, logistics and hospitality.
  • text: Organizations operating authenticated ERP, freight, insurance or EHR workflows without suitable public API access.

message pillars

  • text: Turn inaccessible portals into agent-callable APIs.
  • text: Remove the burden of managing connection details.
  • text: Avoid UI overhead by using direct requests.

objections

  • objection: Our portals change often, so another integration will break.
    response: Discuss change detection and repair coverage for the specific portal, and agree on a reliability target.
  • objection: Authentication and sensitive data make external access difficult.
    response: Review the exact auth flow, permissions and security requirements before testing a workflow.

competitors

  • name: Rindler
    why: Also converts websites into APIs for AI agents.
  • name: Cotlet
    website: https://cotlet.dev/blog/zatanna-alternative
    why: Offers a competing integration layer for applications without suitable APIs.

influencers

  • name: Alex Blackwell
    why: Co-founder who discusses the agent-first API vision.
  • name: Tarun Vedula
    why: Co-founder and public spokesperson for the product.

keywords

  • AI agent portal integration
  • turn website into API
  • EHR API automation
  • legacy software API
  • browser automation alternative
  • insurance portal automation

voice

  • Technical and direct
  • Outcome-oriented
  • Confident about infrastructure reliability

signals

  • text: A team is shipping agents that must act in third-party software without usable APIs.
  • text: A company is maintaining fragile browser automations for claims, logistics or ERP workflows.

hiring

  • Founding Engineer, San Francisco, in person

pricing

model: unknown

motion

sales_led

channels

  • website
  • LinkedIn
  • YC directory
  • founder interviews

confidence

medium

Founders

  • name: Tarun Vedula
    title: Founder/CEO
    role: CEO
    bio: CEO @ zatanna | uw madison
  • name: Alex Blackwell
    title: Founder/CTO
    role: CTO
    bio: CTO @ Zatanna (w26). Prev at Pikkit bypassing anti-bots

Back to YC companies