Zelos Cloud GTM brain

Zelos provides hardware engineering teams a shared platform to observe, control, test and analyze systems from prototype through production.

category

Hardware systems data platform

market profile

  • text: Hardware incidents span sensors, controllers and firmware, while evidence is dispersed among logs, telemetry and test tools.
  • text: Specialized hardware data platforms compete to unify test and operational telemetry for analysis and collaboration.

personas

  • title: Hardware or embedded systems engineering lead
    pains:
    • Debugging one fault requires aligning timestamps across different data formats
    • Firmware, sensor and controller context is split among tools and teams
  • title: Test and validation engineer
    pains:
    • Manually exports and scripts analysis after each run
    • Findings and pass/fail decisions are hard to share alongside the relevant trace
  • title: Energy systems operations engineer
    pains:
    • Must diagnose battery or grid dispatch behavior from live site and BMS signals
    • Needs shared context between engineering and operations when faults recur

icp

  • text: Hardware manufacturers and operators with multi-protocol sensor, control and test systems, including battery energy storage teams.
  • text: Engineering organizations with multiple specialists sharing test and operational data across prototype and production.

message pillars

  • text: Replace fragmented views with a unified system workspace.
  • text: Investigate both current and historical system data.
  • text: Capture decisions directly alongside evidence.

objections

  • objection: Will this connect to our existing equipment?
    response: Map a representative test setup against supported protocols and pilot the relevant signals.
  • objection: Our engineers already use scripts and telemetry tools.
    response: Compare time spent aligning data and sharing the investigation for one real incident.

competitors

  • name: Nominal
    website: https://nominal.io/
    why: Unifies hardware test telemetry, logs and analysis.
  • name: Sift
    website: https://www.siftstack.com/products/edge
    why: Captures and analyzes mission-critical hardware telemetry.
  • name: Foxglove
    website: https://docs.foxglove.dev/docs
    why: Visualizes and manages multimodal hardware and robotics data.

keywords

  • hardware telemetry platform
  • hardware test data analysis
  • battery system telemetry
  • CAN bus data visualization
  • embedded systems fault analysis
  • hardware test collaboration

voice

  • Technical and concrete
  • Systems-oriented
  • Practical

signals

  • text: A hardware team is commissioning battery storage or other multi-protocol systems and investigating recurring faults.
  • text: Engineers manually combine telemetry, test runs and notes across tools to explain failures.

stack

  • CAN
  • Modbus
  • OPC UA
  • EtherCAT
  • serial

pricing

model: unknown

motion

hybrid

channels

  • developer documentation
  • LinkedIn
  • open source
  • demo

confidence

medium

Founders

  • name: Michael Jaradah
    title: Founder
    role: Founder
    bio: Co-Founder @ Zelos Cloud. Former Tesla Energy Firmware lead. Experienced across domains like embedded, networking, safety systems and validation infrastructure.
  • name: Taylor Keairns
    title: Founder
    role: Founder
    bio: Co-Founder @ Zelos Cloud. Former Tesla Energy Firmware/Software lead. Specialized in system programming for embedded Linux and RTOS.

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